CRM Coordinator (iGaming)
SkyHigh Technologies SA
Western Cape, South AfricaOn-siteFull-time
Planning, building and executing CRM campaigns across Email, SMS, Push Notifications, WhatsApp and In-App Messaging Creating personalised customer journeys based on player behaviour and lifecycle stages Segmenting customers using behavioural, transactional and demographic data Managing promotional campaigns including bonuses, tournaments, free bets and loyalty initiatives Monitoring campaign performance and identifying opportunities for optimisation Running A/B tests to continuously improve eng…